Bus posters :)

After thinking about it for a while i have decided the most suitable form for my poster would be for it to be on a local bus. I think this the best idea because:-

• I would reach more people as the bus is moving
• I could choose the which bus route my poster would be on, and look at stereotypicially people would will see the advert and therefore whos most likely to read my newspaper. So I'd have more control in attract my target audience
• I can choose where on the bus the poster is and also the size and scale I need to work with.

Poster?

Because I've noticed that Newspaper posters are uncommon I've been trying to to think of a more interesting format for a poster so that it is more interesting and more likely to do a better job in advertising my product, and attract a larger audience.
Some idea for more interesting newspaper adverts:-

• Billboard adverts - likely to attract lots of attention because on a large scale, i would have to find out size and work to scale, where the billboard is would depend on who notices it and therefore who reads the newspaper so i'd need to insure the billboard was in the right place, and obviously would have to be placed somewhere the local community would reconignse it
• Bus adverts (bus stops and on buses) - Also large so would attract attention, would need to find shapes and size so would have to work to scale, where on the bus it is placed would be a factor to consider as it can be in different place on the bus which would effect the size and scale i work with, The bus route would effect people who see the advert and therefore who read my newspaper, on buses seem more appropriate are moving and therefore the advert will be shown to a large scale of people

The article which me and Jaynie complete and sent to the 'Gazette' got publish, although changes were made, and the article was only small...


This is what got published & what i thought about it:-

• The Headline "Right On Track" got used instead of the headlines we suggested. I think Right on track works because its showing young people are on the right track unlike what how some people stereotype young people to cause trouble. I also think its more to the point than the headlines we suggested, which we more play on word (which creatively could be seen as a good thing, but it depends on the readership as certain audiences would prefer straight to the point headline), this headline also doesn't explain much about the storyline so it makes readers want to read more to see what the story is about
• Only one picture was used. A picture of the Jeff Thomas helping a student. I think this picture was shown because it shows the students were learning from this and that the scientist had time to help the students individually, so the readers can see it was benefiting the students.
• The article only used a small section of the pages, this shows that there was more important news within the community, but readers also get to see young people are on the right track
• A quote has been added to the article, i think this is done because it shows readers how the teachers feel about the scientist visiting the school.
• There is a grammar mistake, the speak marks of aren't closed.
• The story has been cut down, only the most important points are in the article.

Video - The decline of Local Newspapers
As my brief states i must make a new local newspaper, i have also researched into the decline of local newspaper so that i can try to challenge conventions creating a popular local newspaper.

The Newspaper Decline

Jeff Javis - Newspaper decline?

This is a video i found on youtube about the decline of newspapers. From looking at this i have decided it would be a good idea to aim my newspaper to a new audience.